vegamour

Google Ads
Performance Review

April 2026 — Board Update
01 — Overview
A New Team,
A Fresh Perspective
We brought in a specialized Google Ads team to take a fresh look at the account. They conducted a comprehensive audit and immediately got to work optimizing every layer of the campaign infrastructure.
Improvements Made
22
In the first 48 hours
Campaigns Optimized
15
Active campaigns refined
Blocked Revenue
44
Harmful negatives removed
Daily Waste Cut
$4K+
Redirected to growth
02 — Audit Insights
What We Found
& Improved
The audit revealed several areas where performance could be significantly enhanced. Every finding was addressed within the first weekend.
Recalibrated all bid targets — bidding was optimized against inflated conversion signals, causing the algorithm to undervalue real purchases
Removed a duplicate purchase tracking tag that was double-counting sales during a 4-day window in early April
Separated shared budgets that were causing campaign cannibalization — top campaigns now have dedicated budget allocation
Paused underperforming campaigns that were consuming budget without generating profitable returns
Unblocked 44 high-value keywords that were incorrectly added as negative keywords — including branded product terms and competitor comparison searches
Implemented device-level bid adjustments and daypart scheduling to focus spend during peak conversion hours
03 — Early Results
Weekend Performance
After Changes
Within hours of implementing the optimizations, we began seeing measurable improvements across the account.
Branded Search ROAS
3.24×
Above 3.0× target
Profitable Campaigns
8
Above breakeven
Weekend Revenue
$19.5K
Sat-Sun combined
Daily Waste Eliminated
$4K+
Redirected to winners
Campaign Spend Revenue ROAS Status
Branded Search USA $3,691 $11,953 3.24× Above Target
Branded Shopping USA $1,195 $2,912 2.44× Profitable
PMax Shampoo Kits $1,519 $3,429 2.26× Profitable
PMax Hair Growth Serums $673 $709 1.05× Breakeven
NB Search Campaigns $906 $522 0.58× Optimizing
Branded Search — the highest-volume campaign — responded immediately to bid recalibration, jumping above the 3.0× ROAS target within hours of the changes being implemented.
04 — Scaling Opportunity
The Path to
$14K Daily Spend
Our analysis reveals a clear relationship between daily spend levels and return efficiency — and a strategic approach to scaling profitably.
Optimal Range
$7-8K
Highest efficiency zone
Current Target
$14K
$425K monthly budget
Strategy
Phased
Incremental scaling
Rather than jumping directly to full budget, we're taking a phased approach — proving profitability at each level before scaling further. This protects ROAS while systematically expanding to the $425K monthly target.
05 — Growth Roadmap
Three Phases
to Full Scale
A disciplined scaling strategy that prioritizes sustainable returns at every level of investment.
Phase 1 — Now

Stabilize

$7,000 – $8,500 / day
  • Lock in 3.0×+ ROAS on branded campaigns
  • Optimize non-branded for profitability
  • Build conversion data for smart bidding
  • Clean remaining tracking issues
Phase 2 — Weeks 3-4

Scale

$10,000 – $12,000 / day
  • Expand non-branded search winners
  • Reactivate PMax with clean conversion data
  • Test new keyword categories
  • Optimize Shopping feed strategy
Phase 3 — Month 2

Full Deploy

$12,000 – $14,000 / day
  • Full $425K monthly budget deployed
  • All campaign types running profitably
  • Automated bid strategies fully trained
  • Ongoing weekly optimization cycles
06 — Financial Forecast
30 / 60 / 90 Day
Revenue Projection
Based on historical performance data and the scaling roadmap, here are projected monthly returns at the 3.0× ROAS target.
30 Days — Stabilize
$600K
$7-8K daily spend
Target: 2.5-3.0× ROAS
Conservative baseline
60 Days — Scale
$1.08M
$10-12K daily spend
Target: 3.0× ROAS
Expected trajectory
90 Days — Full Deploy
$1.28M
$14K daily spend
Target: 3.0× ROAS
Full budget deployed
The 90-day target of $1.28M in monthly Google Ads revenue represents full deployment of the $425K budget at 3.0× ROAS — turning every dollar of ad spend into three dollars of confirmed purchase revenue.
07 — Our Approach
How We Work
A hands-on, data-driven approach with complete transparency at every step.

Hourly Monitoring

Campaign performance is tracked every hour during business hours with automated alerts for any significant changes in ROAS or spend patterns.

Transparent Reporting

Daily performance briefs delivered every morning with real purchase revenue data — no inflated metrics, no vanity numbers.

Weekend Coverage

The team works through weekends during critical optimization periods. No gaps in coverage when the campaigns need attention most.

Data-First Decisions

Every change is backed by data analysis. We test, measure, and verify before scaling — no guesswork, no assumptions.

$1.28M
Monthly Revenue Target

The foundation is set. The optimizations are working.
Now we scale — strategically, profitably, and with full transparency.
vegamour